Zipcova
An automated production pipeline that delivers 198 campaign video assets every two months, at a volume traditional production can't match.
Zipcova needed a high volume of versioned video assets for an event insurance campaign, each one tailored to different segments, offers, and placements, and they needed it repeatedly, not as a one-off. Producing that volume manually every campaign cycle would have meant either blowing the budget or cutting the number of assets back to what a traditional process could handle.
A production pipeline built on Cavalry with headless rendering, driven by a Google Sheets data layer. Campaign data goes into the sheet, a render trigger macro pushes it through the templates, and the system outputs the full asset suite automatically. The pipeline also supports A/B testing message variants at scale, so different messaging angles can be produced and compared without extra production time.
198 finished video assets per campaign, delivered every two months. Zipcova's original quote for 60 assets was $30k. Our pipeline delivered more than three times that volume on the same budget.
Client Outcomes
Assets produced: 198 per campaign
Campaign cadence: Every 2 months
Build time: 7 days
Budget: Same as a traditional quote for 60 assets
Output multiple: 3x the volume, same spend
Duration: Ongoing
How it’s priced
What it costs to build: A one-off setup fee to build the system and templates for your campaigns.
What it costs to run: A fee each time you run a new campaign through it, no rebuilding required unless the template itself changes.
What you get: 198 videos per campaign, every two months.
What it would normally cost: 3x the output of a traditional quote, same budget.
Built for your team to run
Once the system is built, Zipcova's team can update it themselves. Change a headline, swap an image, adjust an offer, all from a spreadsheet. No design software, no waiting on a designer. The change flows through the entire asset suite automatically. The template only needs rebuilding if the campaign format itself changes, day-to-day updates run straight through the existing system.
Social hero videos
Every campaign starts with a hand-built hero video, the master animation carrying your core message and creative direction. We proof it with you until it's right, then that approved version becomes the template the rest of the system runs on. Get the hero right once, and every format, every variant, every test builds from it.
Dynamic formats
We build every format variation your campaign needs, driven from one source. Update one asset, every variation updates with it. Programmatic detail, delivered correctly across every format.
A/B motion testing
Every variable in the template can be tested, headlines, offers, logos, backgrounds, imagery. Change one field and a new variant is ready to run, no separate build, no extra production time. Test a message against a message, or a full creative direction against another, and see what actually performs before committing your full spend to one version.
Your team updates it
Changes run through your team, not ours. Fill out the spreadsheet, proof the update, hit render, and the new set of assets lands. No waiting on a designer for a small change.
In Collaboration With
Client: Zipcova
Carlin Agency: Direct client. Pipeline development, motion design, template build, and ongoing delivery.