Proximo

Motion brand guidelines and social campaign assets for four iconic drinks brands rolling out in the Australian market,

Proximo needed a consistent visual language across four very different brand identities, Jose Cuervo, 1800 Cristalino Tequila, The Sexton, and Angostura Bitters, for ongoing social content. Without a motion system, each new campaign meant starting from scratch.

We developed motion brand guidelines for each brand, defining how they move, and built a suite of social media assets ready for regular product and campaign rollouts. The result was a scalable template system that any team could pick up and run with.

Each new campaign became a build, not a rebuild. New briefs, same foundation.