Sony Music

A reusable motion template system for artist campaign rollouts across Sony Music's Australian & NZ roster.

Sony Music's in-house team needed to move fast across multiple artist campaigns without rebuilding assets from scratch each time. Each campaign had different talent, different messaging, and different timelines but the same need for consistent, on-brand motion content.

A suite of reusable motion templates designed for the in-house team to operate independently. Swap the artist image, update the headline in one master input, and the change cascades through the entire asset suite. Consistent design and messaging across every format, every time.

Sony's team gained a production system, not just a set of videos. New campaigns became a matter of minutes, not briefs.

Client Outcome:

A template system built for one of the world's largest music labels, designed to scale across an entire artist roster without additional production time.

Editable Motion Design Templates

Each template is built around a master composition. Swap in new assets, update the text field, and the changes flow through the entire suite. No motion design knowledge required. For video editors, the templates are fully accessible via the Essential Graphics panel in Premiere Pro.