Immanuel Lutheran College

A full video campaign suite for a leading independent school on the Sunshine Coast, running across digital, social, and out-of-home.

Private schools compete hard for prospective families, and Immanuel Lutheran College needed a campaign that could reach the right people in the right places. That meant website, social, and large-format OOH in the local areas where their prospective families live and shop.

A complete suite of video assets covering every format in the campaign: website banner videos, social media content, hype reels, and OOH placements in supermarkets across affluent Sunshine Coast areas. Every asset was built to work together as a cohesive campaign rather than a collection of one-offs.

The campaign keeps growing. New platforms, new formats, same relationship.

Client Outcomes:

DOOH exposure: 150K views
Social exposure: 40k impressions
Assets produced: 8
Production time: 7 Days
Campaign duration: 1 Month

DOOH In Situ

Primary DOOH 9×16

Primary DOOH 9×16

Client: Immanuel Lutheran College
Carlin Agency: Motion design, Animation and delivery.

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